What We Do

JAMES M. ROGERS
Founder of Generaction Inc., a manufacturers’ representative sales firm focused on sales of parts and new equipment for the power generation and heavy industry marketplace.

  • Air Clean Damper Company, Cincinnati, Ohio - Manufacturer of dampers to power and heavy industry. Western Division Sales Manager, Director of Proposals, and General Manager of a subsidiary, Industrial Damper Company.
  • Procter & Gamble Company, Cincinnati, Ohio, Boston, Massachusetts and Dallas, Texas - Held several management, sales, and marketing positions in the food, soap and household cleaning products divisions.
  • MS - Industrial Engineering, BS - Mechanical Engineering
  • Graduate of Western Rivers Professional Guide School
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JAMES A. HOUCK
A detail oriented professional with valuable expertise in power generation and heavy industry. Currently a sales representative in the Generaction Inc. Wadsworth, Ohio office.

  • TLT-Babcock, Inc., Akron, Ohio - Industrial and utility fan manufacturer. Product Sales Manager, General Field Sales Manager, and Manager of Fan Repair, Rebuild, and Purchasing.
  • Babcock & Wilcox Power Generation Group, Barberton, Ohio - Manufacturer of utility and industrial boilers and accessories. Started as an apprentice and worked as a draftsman, later promoted to a Senior Buyer and the Section Manager of the Purchasing Department.
  • Westinghouse Electric Corporation, Sturtevant Division, Cleveland, Ohio - Sales Engineer for large centrifugal fans used in conjunction with steam generators in the utility and industrial power markets.

JAMES S. LIOSSIS
An energetic and friendly member of the Generaction sales team. Familiar with customers in power and heavy industry. Currently in the Massillon, Ohio office.

  • Hydro Dyne, Inc., Massillon, Ohio - Design, manufactue, and repair of shell and tube heat exchangers and boiler feedwater heaters. Sales Manager, Production Manager, Proposal Manager.
  • Presented papers for EPRI and various trade journals.
  • BS - Business Administration / Marketing / Advertising

SHEILA KIDWELL
An experienced  inside assistant for the manufacturer’s representative business. Experienced in both the secretarial/bookkeeping part and in the inside sales part of this specialized business.
  • Kidwell Builder Services, Inc., Blanchester, Ohio – Ran the inside office including computerized bookkeeping and general secretarial. Kidwell Builder Services, Inc. is a business that furnishes services to production builders of new homes.
  • Air Clean Damper Company., Cincinnati, Ohio - Executive Assistant to Vice President of  Sales and also assisted the President. Air Clean Damper is a manufacturer of utility and industrial dampers.
  • Colesco, Inc., Cincinnati, Ohio – Started out as secretary/bookkeeper, then went on to inside sales and office manager. Colesco is a manufacturer’s representative of engineered piping specialties such as valves, traps and filters for heavy industry.

LARRY H. LEWIS
Larry brings extensive industrial marketing and sales experience to Generaction Inc. He has served in sales management positions for manufacturers of industrial products.
  • Cincinnati Milacron, Inc., Cincinnati, Ohio – Sales Manager for a line of standard machine tool products. Also server as Government Sales Manager for machine tool products sold to the U.S. Department of Defense.
  • The Cincinnati Gear Co., Cincinnati, Ohio - Program Manager for major gear transmission systems sold to the U.S. Navy.
  • Independent Consultant – Project Manager for industrial sales projects. Previous clients include General Cable Corporation, Cincinnati Milacron, and Alstrom Power.
  • MBA-Management - Xavier University
    BS-Industrial Technology - Kent State University





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